The business site Bloomberg reported yesterday that Apple “plans to sell a smaller, cheaper version of the iPhone as soon as this year, said a person familiar with the plans, part of a push to gain customers in developing nations.” If the “person familiar with the plans” is correct, they’re working on an iPhone that’ll retail around $99 – $149 and could appear on sale as early as this year.
The idea behind this, as mentioned above is to help “gain customers in developing nations”. Whether than means trying to get sales in Africa, or they’re just targeting countries that aren’t interested in their current £400 models is unclear to me – perhaps because I’m not very business minded.. According to the Bloomberg report, their main priority is China, probably because the biggest selling smartphone manufacturer in China is Samsung, and probably the fact that late last year the iPhone dropped out of China’s top 5 smartphone manufacturers is leaving Apple feeling a bit sour.. (heh heh)
If Apple do release a budget iPhone, I think Tim Cook needs a slap. When I first fell in love with Apple it was because their products were something to be desired, you had the iPhone, it remained “the perfect size”, the iPad wasn’t quite 10-inches, but it doesn’t matter because it was the first mainstream tablet that everyone wanted. Steve Jobs didn’t spend half of his live creating innovative products at a specific standard just to have someone come along and throw all of Jobs’ ideals out of the window in exchange for higher sales, or ‘just because’.