The current line of issue 1’s comes from Marvel Now! Marvel’s attempt at complete creative change. Overall this can be a good idea as it gives new readers the best chance they’ll get to jump onto a new book that maybe they were intimidated by at first or draw back readers who stopped reading it because they lost interest.
Personally I have no issue (punned) with this. The problem I do have with this tactic is in more recent times – examining the plot and pacing for most Issue 1’s having been frankly dragged out. A prime example of this is Thunderbolts Issue 1. When it comes to a new team in a comic book, announcing a completely new team roster probably takes a few pages demonstrating each characters traits and the cards they’ll bring to the table. The Thunderbolts drag out this simple short device to an entire issue and overall it leaves the book feeling thin and underdeveloped.
My general feelings for the most recent Issues 1’s are as if the writers are just to scared to offer up a sizable chunk of the story arc they have planned in case readers will simply let it go cold and wont come back. In some cases it feels like an editorial mistake when the writer of Guardians of the Galaxy Brian Michael Bendis admitted to taking a short 8 page story and turning it into a 32 page issue. This in theory isn’t a bad idea if it just still didn’t feel that short.
I guess what I’m trying to clutch at could be summed in imaginary letter:
Dear writers for Marvel now! and the New 52.
Issue 1’s are supposed to have some suspense and mystery but they shouldn’t feel like a free preview issue I’d find online. Cryptic teasing doesn’t work. A little more information make me feel more comfortable if I had concrete something to persuade to buy issue 2.
Budgeting comic fan