Cut-the-Rope-Time-Travel

Cut the RopeIn a recent interview with The Wall Street Journal, developer ZeptoLab – the minds behind Cut The Rope talk about the ever rising costs of developing for mobile.

With the release of Cut The Rope: Time Travel and plans to release in 125 countries, a few dozen app stores even have tie-in merchandise with the final touch being a ten part animated web series. Not only that but a six week long promotion with Burger King was also used to get the buzz for the latest Cut The Rope up to a good level. In total, ZeptoLab reports that around $1 million was spent for the launch of Cut The Rope: Time Travel.

“It’s amazing what it takes to launch a new game.” Misha Lyalin, ZeptoLab CEO

Compared to the companies first game, Cut The Rope which released in 2010. The company spent hardly anything on advertising and marketing costs. With these growing costs in game development for the mobile platform, are we about to see a change in the market?

For the full report head over to the Wall Street Journal.

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