On Thursday LinkedIn confirmed that it would be acquiring news reading app Pulse. How much for you ask? $90 million to be correct. Though LinkedIn have confirmed this is 90% company stock and 10% cash.
It’s rather unclear at this stage however what this venture will result in as many are confused as to why LinkedIn would even need to buy the Pulse app. In a blog post however on LinkedIn, Deep Nishar, LinkedIn’s SVP of products and user experience, expresses that the join would be key to allowing LinkedIn to grow. Stating that Pulse’s 30 million users and network of 750 publishers will help push LinkedIn into becoming the primary platform for business related content.
Only time will tell just how this new joint business will turn out but it seems like it could be the start of something rather good. Let’s just hope it goes well for both groups.
Source: LinkedIn blog