Nintendo this week has filed a number of “content ID match” claims on YouTube “Lets Play” videos that include Nintendo’s IP meaning that if the claim is successful Nintendo will be able to display it’s own ads on the videos and benefit from the advert revenue.
In a statement issued to GameFront Nintendo said:
As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.
What this means for people who use YouTube as a way of earning some cash with various “Let’s Play” video or tutorial videos containing Nintendo’s IP such as the latest Luigi’s Mansion games, or the upcoming Pokémon games is that they will no longer be able to earn from the adverts being displayed on their videos. This has lead to some angry comments from people within that community.
Popular YouTube Let’s Play creator Zack Scott posted an open letter to Nintendo on his Facebook which read:
I just want to express my feelings on the matter of Nintendo claiming not just my YouTube videos, but from several LPers as well.
I’m a Nintendo fan. I waited in the cold overnight to get a Wii. I’m a 3DS ambassador. I got a Wii U at midnight when I already had one in the mail. I’ve been a Nintendo fan since the NES, and I’ve owned all of their systems.
With that said, I think filing claims against LPers is backwards. Video games aren’t like movies or TV. Each play-through is a unique audiovisual experience. When I see a film that someone else is also watching, I don’t need to see it again. When I see a game that someone else is playing, I want to play that game for myself! Sure, there may be some people who watch games rather than play them, but are those people even gamers?
My viewers watch my gameplay videos for three main reasons:
1. To hear my commentary/review.
2. To learn about the game and how to play certain parts.
3. To see how I handle and react to certain parts of the game.
Since I started my gaming channel, I’ve played a lot of games. I love Nintendo, so I’ve included their games in my line-up. But until their claims are straightened out, I won’t be playing their games. I won’t because it jeopardizes my channel’s copyright standing and the livelihood of all LPers.
What are your thoughts on Nintendo claiming profit from videos containing their IP? Leave a comment below!