Netting yourself an Xbox One on release day, will also net you a unique controller branded with “Day One 2013”. Not just that but you will also get yourself a nifty achievement only attainable with this fancy day one controller.
This opportunity will be available at “select retailers”. The achievement will most likely make you the coolest guy on Earth– plus, you can rub it into the face of all the dirty peasants who did not buy on day one.
If they can give you achievements for buying a controller– what else will the new Xbox One be giving you achievements for?