‘Microsoft have already gone a long way towards demonstrating that I’m not even vaguely their target market’.
Not a direct quote, rather a paraphrasing of everything I’ve seen from female gamers on Tumblr, Facebook, Twitter and the ticker on the E3 live feed tonight, but it’s not the sort of thing that Microsoft is going to want to hear.
‘There’s been one woman on the screen and she got her ass kicked whilst the dudebro she was playing made jokes’ said one commenter. ”It’ll all be over soon, make it easy for yourself’ – Did that guy really just say that? Is that bordering on a rape joke?’
Whilst I’m not sure that the guy in choice, demonstrating the reboot of Xbox-exclusive Killer Instinct, in any way intended for that to come out sounding sexual, those ladies have a point – it didn’t sound great. And whilst it was in no way worse than 90% of the smack talk I get every day on Xbox Live , shouldn’t we be expecting better from Microsoft? They should be leading the way in equality and the balancing of gender roles in gaming.
What do you guys think? Are Microsoft inherently misogynistic? Or do you think that the representation of women which permeates society at these events (and on shows like The Big Bang Theory) is accurate? On the other hand, is Microsoft’s #womenofxbox campaign making a difference? Or is the internet, as per usual, taking this all a little too seriously?
Let us know in the box below.