Girl gamer

E3 | Microsoft showing their sexist side? - n3rdabl3

‘Microsoft have already gone a long way towards demonstrating that I’m not even vaguely their target market’.

Not a direct quote, rather a paraphrasing of everything I’ve seen from female gamers on Tumblr, Facebook, Twitter and the ticker on the E3 live feed tonight, but it’s not the sort of thing that Microsoft is going to want to hear.

‘There’s been one woman on the screen and she got her ass kicked whilst the dudebro she was playing made jokes’ said one commenter. ”It’ll all be over soon, make it easy for yourself’ – Did that guy really just say that? Is that bordering on a rape joke?’

Whilst I’m not sure that the guy in choice, demonstrating the reboot of Xbox-exclusive Killer Instinct, in any way intended for that to come out sounding sexual, those ladies have a point – it didn’t sound great. And whilst it was in no way worse than 90% of the smack talk I get every day on Xbox Live , shouldn’t we be expecting better from Microsoft? They should be leading the way in equality and the balancing of gender roles in gaming.

What do you guys think? Are Microsoft inherently misogynistic? Or do you think that the representation of women which permeates society at these events (and on shows like The Big Bang Theory) is accurate? On the other hand, is Microsoft’s #womenofxbox campaign making a difference? Or is the internet, as per usual, taking this all a little too seriously?

Let us know in the box below.

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Tim Smallman
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Tim Smallman

You miss out the part where she beats him back….or that the Head of 343 Studios, Bonnie Ross, was on stage to show off Microsoft’s flagship series. Think you’re reading too deep

Jody
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Jody

Still had no reason to talk down to her, whether she kicked his arse or not.

Tim Smallman
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Tim Smallman

Isn’t that just banter? He’d have said it regardless of gender….he didn’t pick on her for being a woman

Hayley
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Hayley

I agree, nothing was actually said about her gender, it was just trash talk.

Robin White
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Robin White

I’d agree with you that it was just banter, though I’m wary of the word because of how often the word ‘banter’ is used to excuse being a dick.

I’m more interested in the reaction Microsoft’s attitude has been getting from a lot of female gamers online.

Hayley
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Hayley

As someone with boobs and an Xbox account I wasn’t offended, I think the same thing would have been said had he been a guy or though we’ll never know. Had he followed up what he said with a dick pic or a get back in the kitchen jibe (both I receive waaay too often) I’d have been all up in his grill!

Becky C
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Becky C

Now, I’m not a gamer. I struggle to make my character walk and look around at the same time. I struggle with minecraft and forget mario brothers because I will somehow manage to turn the little car all the way around and go the wrong way, or end up revving endlessly against a wall. That being said, I know a lot of people (men and women) who love games, so I’d like to think I’m not entirely ignorant of the culture. I think the excuse that could be given for this kind of situation, is that it simply reflects reality.… Read more »

R
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R

There are quite a lot of games with female protagonists and they have been around for a long time. The ‘Metroid’ series is one where the female protagonist, Samus, does fight to save the world. I don’t really see how games with the “save the princess” storyline are being targeted at one gender or another since there are many gamers, male and female, who play and enjoy them. There was also a really cute game for the classic gameboy console called ‘Balloon Kid’ where you play as a little girl, who is trying to save her younger brother. Now I… Read more »

Jess Wilson
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Jess Wilson

I agree that ‘banter’ is thrown around too loosely, used to cover tracks when someone gets offended. I don’t think it’s a big deal as a comment in itself, but I think the shit both women in the industry and female gamers get is. It’s been a pretty hot topic recently and I think it was just a bit of a stupid comment on Microsofts part, particularly after #1reasonwhy blew up on twitter not too long ago.