Nokia-Lumia-520According to a Bloomberg Businessweek article Microsoft may be paying in excess of $100,000 to certain developers in order to bring apps to the Windows Phone platform.

A breif paragraph in this article found on the Bloomberg Businessweek site reads:

“My friends in Silicon Valley say Microsoft has been offering $100,000 or more to companies that will build Windows Phone apps. All told, Microsoft has 145,000 apps and games, according to Gruhler. That includes 48 of the top 50 most downloaded, though it still lacks a version of Pinterest and Instagram.”

Presumably Microsoft are only splashing the cash on bigger developers which leads me to ask, what about the little guy? Microsoft still offer $100 for every app submitted but is that really fair when Microsoft may be paying the likes of Halfbrick and Imangi Studios who are much larger studios, thousands of dollars?

The success of the Windows Mobile platform hasn’t been lacking compared to Android or iOS and with such staple mobile apps like Instagram and Pintrest still missing from their app store I’m not thinking that’s going to change any time soon.

Join the Conversation

Notify of