Italian company GlassUp are set to compete with Google Glass thanks to their indiegogo campaign, so far they have raised $39,000 towards their $150,000 target (correct at time of writing). The first thing you notice is how much each unit will cost, they are significantly cheaper than their main competitor at $399 rather than Google Glasses’ $1500 price tag.
How are Google letting them get away with this and how are they so much cheaper, well firstly GlassUps’ creator Gianluigi Tregnaghi claims to have created his design three years ago before Google were even on the wearable tech scene, you would say that though wouldn’t you, c’mon now? More simply though they are nowhere near as good as Google Glass and offer a completely different user experience.
The device works by sending information via Bluetooth, messages are then projected in front on the user onto the lenses, the notifications will be based on what apps you download onto the device.
The people behind GlassUp are saying the device is “receive only” so unlike GG users, GlassUp wearers won’t be able to respond to text messages and emails. Also one of the biggest draw backs is that you won’t be able to take photos which is I kind of feel is the whole point to the new technology.
The map feature and the option of translating signs when you’re abroad look good, but not good enough to pay $399 for, also the incentives on indiegogo jump dramatically from $10 to $199 with nothing in-between. I think it’s good for any large company to have a little competition as long as it’s strong, I’m interested to see what GlassUp come up if the first model gets made.
For $399 dollars it may be a good way to test whether you can deal with having messages in your line of vision throughout the day before you take the $1500 Google Glass plunge.