2013 hasn’t quite been a good year for RIM, or should I say Blackberry. RIM changed their name to Blackberry in January this year as well as launching their BlackBerry 10 operating system at the same time. They also launched the BlackBerry Z10 which I personally wasn’t impressed with, but you can read more about that here.
A few months later Blackberry then followed the Z10 with the Q10 but sadly revealed in July that sales of BlackBerry 10 devices had actually lagging behind competitor Windows Phone 8.
If news couldn’t get much worse for BlackBerry it seems that they might have finally realised that things aren’t looking up and may be looking to sell. In a recent press release BlackBerry admits that it’s considering “possible joint ventures, strategic partnerships or alliances, a sale of the company or other possible transactions” in an effort to “enhance value and increase scale in order to accelerate BlackBerry 10 deployment”.
BlackBerry are currently refusing to make a comment until a deal has been successfully made.
“We continue to see compelling long-term opportunities for BlackBerry 10, we have exceptional technology that customers are embracing, we have a strong balance sheet and we are pleased with the progress that has been made in our transition,” president and CEO Thorsten Heins said.
In a last ditch attempt to claw back some loyal customers BlackBerry announced their cheaper, older looking, BlackBerry 9720 which runs BlackBerry’s older OS 7, has only 512MB storage and a smaller 2.7” touch screen display. Whether or not this well help BlackBerry with their current difficulties, remains to be seen.