instagramIn the big Vine vs Instagram debate Instagram have gone one step ahead. Yesterday they announced via their blog that the 4.1 version of the Intagram app now allows users to upload 15 seconds of pre-recorded video.

Up until today Instagram only allowed users to upload “in the moment” videos, but the latest update which is currently rolling out to iOS and Android devices will allow you to upload videos to the sharing service. Also in the update, Video for Instagram will be heading to Ice Cream Sandwich (Android 4.0) devices too!

straightenAlong with this video upload feature Instagram have also introduced an image straightening technology exclusive to iOS allowing users to adjust and straighten the wonky horizons in their photographs.

When you take a photo with the in-app camera, you can now tap the new Straighten icon and your photo will correct to be level—it’s that simple. The straightening tool also includes a slider so you can rotate and adjust any photo—including ones imported from your photo library—as much or as little as you’d like.

The new video upload feature will give advertisers and marketers the perfect opportunity to create and upload short 15 second adverts – something which Facebook is keen to introduce to their platform – this new feature, I’m sure is Facebook’s attempt at dipping their toes in the video advertising waters to see how users react. Personally, I’m not a fan. The reason why I love Vine is because of the creativity some people put into 6 seconds of video, now Instagram users can upload their own videos it’ll take away the “in the moment” creativity found from some videos.

What are your thoughts? Leave a comment below!

Join the Conversation

Notify of