Yesterday Amazon announced their new Kindle MatchBook benefit which gives Kindle owners the chance to buy the Kindle version of books they physically own for $2.99, $1.99, $0.99, or free as long as they were purchased new from Amazon.
Amazon announced that they’ve got Over 10,000 books already enrolled in this benefit with more on the way. It doesn’t matter if you don’t own the book any more, as long as you’ve purchased it from new, from Amazon some time in the past, it’ll be yours at this heavily discounted price for your Kindle.
“If you logged onto your CompuServe account during the Clinton administration and bought a book like Men Are from Mars, Women Are from Venus from Amazon, Kindle MatchBook now makes it possible for that purchase—18 years later—to be added to your Kindle library at a very low cost,” said Russ Grandinetti, Vice President of Kindle Content. “In addition to being a great new benefit for customers, this is an easy choice for publishers and authors who will now be able to earn more from each book they publish.”
This is a perfect benefit for both avid book readers who have just purchased a Kindle as well as publishers to earn more revenue from existing sales. Amazon MatchBook will be available in October to all customers.