It’s been pretty clear recently that the two main dominating smartphone operating systems are Apple’s iOS and Google’s Android, below the two we have the two younger siblings BlackBerry and Windows Phone fighting for third place like toddlers in the back of a car. Well today it seems that Microsoft has made the move to become the more “grown up” of the two and has acquired Nokia’s devices and services, meaning two things, we’ll see no more Nokia branded smartphones and we’ll soon see Microsoft branded Windows Phone smartphones in the near future.
In a deal worth around $7.2 billion Microsoft will not only acquire Nokia’s devices and services, they’ll also be grabbing Nokia’s Nokia’s president and CEO, Stephen Elop, who will join the company as vice president of devices and services as well as approximately 32,000 Nokia employees are expected to transfer to Microsoft – so this is big business for the Redmond company.
What does this mean for Nokia though? Well we’ll no longer see any Nokia branded smartphones because as a part of the deal the “Asha” and “Lumia” trademarks will transfer to Microsoft, but the “Nokia” mark will remain property of the Finnish company, but may only be used on featurephones under a 10-year license agreement. What this means is that soon any smartphones created by the new division will arrive with names like the “Microsoft Lumia 920” or the “Microsoft Asha 330” for example.
“It’s a bold step into the future — a win-win for employees, shareholders and consumers of both companies. Bringing these great teams together will accelerate Microsoft’s share and profits in phones, and strengthen the overall opportunities for both Microsoft and our partners across our entire family of devices and services,” Microsoft chief executive officer Steve Ballmer said in a prepared statement. “In addition to their innovation and strength in phones at all price points, Nokia brings proven capability and talent in critical areas such as hardware design and engineering, supply chain and manufacturing management, and hardware sales, marketing and distribution.”
So what does this mean for the Xbox One, which Ballmer has been overseeing since the departure of Don Mattrick, well according to Polygon – Julie Larson-Green will continue to oversee the Xbox One launch and Surface enhancements as head of the Devices and Studios department. Larson-Green will join Elop’s team once the acquisition finalizes to “work with him to shape the new organization.”.
This is pretty big for Microsoft who’ll now be in total control of the release and enhancements to their Windows Phone operating system. With BlackBerry looking at ways to escape the car due to Microsoft’s expanding waistline it’s clear to see that Apple and Google will need to keep a close eye on Microsoft from now on. As for BlackBerry? They fell out of the window a few miles back.
[Source: The Verge]