Video streaming giant Netflix has begun to roll out their movie and TV streaming service has a massive collection of content for subscribers to feast their eyes on but how exactly do they decide what shows to buy? According to Torrent Freak, Netflix Vice President of Content Acquisition Kelly Merryman says that file-sharing platforms have a key part in what shows they decide to buy.
In the past few years pirating movies, music, and software has become more commonplace, though people refuse to admit that they do or have done it in the past, chances are they’ve probably watched a pirated movie or listened to a song that was illegally downloaded. Since the introduction of iTunes, Nexflix and Spotify the need to pirate music, movies, and TV shows is being tackled head on but it seems that Netflix wouldn’t be the success that it is without online piracy.
After a successful launch in The Netherlands, Dutch tech blog Tweakers took this opportunity to talk with Merryman who shared information on how they decide what content to buy saying “With the purchase of series, we look at what it does well on piracy sites,” giving Prison Break as one main example “Prison Break is exceptionally popular on piracy sites,” says Merryman.
In a separate interview with CEO Reed Hastings Tweakers also touched upon the subject of file-sharing and torrent sites.
“Certainly there’s some torrenting that goes on, and that’s true around the world, but some of that just creates the demand,” Hastings says who went on to talk about the awkwardness behind torrenting. “Netflix is so much easier than torrenting. You don’t have to deal with files, you don’t have to download them and move them around. You just click and watch,”.