The rumour surrounding Amazon releasing a smartphone just won’t die. The latest report from The Financial Times states that Amazon are now in talks with HTC to partner together to create said smartphone. Bloomberg have also thrown something into the pot stating that the rumoured smartphone could be exclusive to Amazon Prime customers.

Let’s begin with the first report from The Financial Times. The report which comes from ‘people familiar with the project’ says that three different smartphones are in development with one handset being in the advanced stages. The Financial Times reached out to HTC on the subject but refused to make any comment on their relationship with Amazon, instead HTC chief of marketing Ben Ho said:

“We have been very focused on building our own brand, but we have also been very open to co-branding and collaborating with carriers and other technology brands,”

With that news Bloomberg have also heard from unnamed sources familiar with talks between the two companies who say that the Amazon/HTC phone currently in development may be released exclusively to Amazon Prime members.

Amazon Prime is a yearly subscription which gives members who use Amazon fairly often the chance to take advantage of certain features such as free Kindle rentals and free next-day delivery. It would seem fitting that Amazon would offer the smartphone to Amazon Prime customers first, but to only Prime customers seems a little extreme.

It doesn’t seem too far fetched that HTC would work with Amazon to create an Kindle-type smartphone which would most likely feature both companies logos, they previously worked with Facebook to create the not-so-successful HTC First.

All in all the sources speaking to Bloomberg have said that none of these ideas are set in stone and the overall idea of an Amazon Smartphone might never actually happen.

As with all rumours, take them with a pinch of salt. Amazon’s illusive smartphone may never actually happen and the idea could actually be non-existent.

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