The popular photo sharing service Instagram has decided to give advertisers the opportunity to advertise via their service, we’ve learned this week. The plan came into affect last Friday with an ad from fashion designer Michael Kors.
Though it was thought to have been aimed at a specific target audience, all US users who didn’t necessarily have anything to do with the Kors brand were shown the advert. Instagram have made it clear that any images or video would be labelled ‘sponsored’ to avoid confusion.
They have also specified on their blog how, if users are unhappy with the ads, they can be blocked and they can provide feedback as to why they have chosen not to see the ad.
The move comes along with Facebook beginning to place ads in its users’ news feeds.