Xiaomi, the Chinese smartphone maker has smashed it once again, following on from their first Mi3 flash sale via their website that lasted just 86 seconds and sold 100,000 devices. The company has also recently taken over Apple’s market share in China which is pretty impressive also. Now however it looks like they’ve killed it once again by selling 150,000 Mi3 devices in around 10 minutes through a chat app.
Earlier this year Xiaomi had partnered with WeChat a Chinese mobile text and voice messaging service in order for users to purchase the Mi3 via the app and a few days ago Xiaomi and WeChat did just that. It took exactly 9 minutes 55 seconds and the company sold 150,000 smartphones – that’s impressive.
This flash sale has proved two things, the first being that Xiaomi are on to a winner with the Mi3, a smartphone which houses either a 1.8GHz Nvidia Tegra 4 with 4+1 core Cortex A15 CPU and 72 core GeFore GPU or a 2.3Ghz Qualcom Snapdragon chipset with Krait 400 processor and Adreno 330 graphics which is joined by 2GB of RAM. The device itself has a 5-inch IPS LDC display with 1080p resolution and comes with a 13 megapixel main camera made by Sony, the second thing is that this shows that the WeChat app has some real potential has am e-commerce platform.
So far Xiaomi sell their smartphones mostly in China which means a Western release of the Mi3 seems unlikely, but here’s holding out hope!