Encouraging ladies without partners in their lives to unite and suggesting that if you like something you should probably marry it, Beyoncé Knowles is known worldwide. So when she launched her latest album titled ‘Beyoncé’ without warning exclusively to iTunes, it came as no surprise that Apple’s music downloading platform subsequently crashed.
Beyoncé’s new visual album ‘Beyoncé’ launched last Friday and features 14 brand new tracks along with 17 music videos all of which you can grab for £12.99 with no way to purchase tracks individually. The reason behind such a surprised launch? “For an artist who has been the target of leaks, this is a fully designed preventative plan. The album will be offered as a cohesive body of work with every song and every video available all at once for one single purchase.” said the press release which launched soon after the album.
“I didn’t want to release my music the way I’ve done it,” stated Beyoncé in the release. “I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”
So without any hype word of the surprise launch spread like wildfire over Twitter which in itself was enough for fans to rush onto iTunes and download the album, so much so it actually crashed the service. iTunes is of course back up and running as the outage was only temporary.
Now the hype has died down, iTunes is back up and running, happy Beyoncé fans have their highly anticipated new album, and Beyoncé herself has a new record to hang on her wall; In just three days her album sold 828,773 copies in just three days making ‘Beyoncé’ the fastest selling album in iTunes ever.