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Amazon Plans to Ship Items to you Before you’ve Clicked “Purchase”.

No I’m not joking. Amazon are actually working on a new system that’ll preemptively ship products to you that they think you’ll like based on your previous searches, wish lists, and how long you spend oggling at that new toaster on their website.

Amazon have recently gained a patent for what they’re calling “anticipatory shipping,” a system where Amazon will send out pre-packaged and ready-to-ship items to ‘shipping hubs’ in areas based on how well items to in said areas. The company will even go as far as to load the product onto the van and have them “speculatively shipped to a physical address”.

The aim is to cut shipping costs and put it one step ahead of other online retailers. What it may cause is unexpected deliveries and even a heightened number of returned items, something Amazon have said they’re willing to sacrifice. The company have even gone as far to say in the patent: “Delivering the package to the given customer as a promotional gift may be used to build goodwill.”

Of course, patents in place do not necessarily mean it’ll happen any time soon, in fact, it could never happen at all. Amazon haven’t released any plans as to when the new idea will launch, but pair that up with the Amazon Air Drones, hovering over that Fridge/Freezer combo could prove a little more fatal than a couple of hundred out of the bank..