Social games developer King, most likely known for Candy Crush Saga and their latest release Farm Heroes Saga has managed to have the trademark request for ‘candy’ approved by US Patent and Trademark Office on Jan. 15. That’s right, they now own a trademark for almost anything that has the word ‘candy’ on it.
The trademark, if the application is approved by the assigned examining attorney, will grant King the exclusive rights to use the word no matter how it is stylised, in apparel, video games, gambling services, amusement parks, computer hardware and much more, even ‘educational services’ that use the word Candy could fall victim to Kings lawyers.
There goes my ambition for Candy Making Lessons.
According to Polygon, some developers have already been approached by King’s lawyers to determine whether their use of the word ‘Candy’ in their games doesn’t infringe upon the trademark with some developers being given 30 days to remove their apps from app stores.
One developer in particular; Ben Hsu, maker of All Candy Casino Slots, has been asked to take his game down from the app store according to Gamezebo.com, who posted this note that Hsu recieved from King’s legal team: “Your use of CANDY SLOTS in your app icon uses our CANDY trademark exactly, for identical goods, which amounts to trademark infringement and is likely to lead to consumer confusion and damage to our brand, the addition of only the descriptive term “SLOTS” does nothing to lessen the likelihood of confusion”
I’ve always had a soft spot for King and I’m not ashamed to say that I’ve thoroughly enjoyed hours spent on Candy Crush and Farm Heroes Saga, but that soft spot is quickly turning sour.
This situation reminds me a little of a certain video game themed movie antagonist..