Often when you’re casually browsing Facebook you’ll see one of those dumb sponsored ads which claim that your friend “liked” a certain page, well, have you ever wondered whether your friend has actually “liked” that page or not? For one Facebook user who’s Facebook friends were told that he “liked” USA Today even though he hadn’t, has had the last straw.
Facebook user, Anthony DiTirro, has filed a lawsuit against Facebook after being made aware by his Facebook friends that an add claiming that he had “liked” the USA Today Facebook Page appeared on their news feed, a page that DiTirro hadn’t actually “liked”. DiTirro is seeking at least $750 for himself and every other user who appeared in ads for products they never endorsed, which I can imagine is a hefty handful of cash.
“Although PLAINTIFF has nothing negative to say about USA TODAY newspapers, PLAINTIFF is not an avid reader of USA TODAY, nor does PLAINTIFF endorse the newspaper,” says the complaint. Facebook have also issued a statement regarding the “phantom likes” lawsuit with a Facebook spokesperson stating, “The complaint is without merit and we will defend ourselves vigorously.”
This isn’t the first time Facebook have been called out for using personal information for advertisements, a recent report found that certain peoples private messages were being used in order to dish out phantom “likes” to pages. Of course, Facebook have remained pretty tight lipped on the situation.
Personally these ads don’t bother me, and I’m not overly swayed by the fact that my friend is a fan of “Dr. Pepper” or whatever else may pop up amongst my news feed. I, for one, have also experienced the phantom liking at some point when my wife had apparently “liked” a page of a band that I knew she certainly disliked, so from then on, I try to avoid promoted or sponsored Facebook statuses.
What are your thoughts? Leave a comment below!