Despite posting huge income and net profits in Q1 of 2014, Apple fans have had some concerns over several of the tech giant’s aging products. One of the biggest areas of concern is the soon-to-be-dead iPod.
I say that because we may be seeing its last dying breaths in the coming year. Although the Apple mainstay posted $973 million in revenues in the last quarter, the sales of iPods actually dropped a disheartening 52%. While many have speculated over the future of the product for years, Apple has kept plugging away at tweaking, innovating and, in the interest of honesty, seemingly creating new lines just to create them.
If you’ve had your finger anywhere near the pulse of the tech market in recent years, the drop in iPod sales aren’t all that surprising. MP3 players in general have seen disparaging numbers thanks to the recent boom in smart phone sales and accessibility. So what is so disappointing about the fall of the iPod? Well, as a self professed (former) Apple fan-boy, it is mostly the nostalgia of it.
It’s undeniable that Apple were driven to develop the iPhone and break ground in the smartphone market like they did so well in the MP3 player market, knowing full-well that eventually it would take the steam out of iPods. Creating models like the iPod touch has kept the brand alive, and some would even argue successfully conditioned people too young to own an iPhone to the Apple OS and thus grabbed them as customers before they even knew they needed a smartphone.
Whether you love or hate Apple, it is undeniable that the iPod made a huge impact on modern handheld electronics, and it will be sad to see it fade into oblivion.
In my opinion, iPods wont be around much longer than Q1 2015. With the new boom in wearable tech and the fact rumors have been swirling since 2008 of Apple developing an ‘iWatch’, it seems likely the company will slowly phase out most of its iPod line (with possible exception to the 160GB classic model – the only one not to see sweeping design changes in years) to focus on areas of their business that will potentially yield more profit. Especially considering the recent loss in smartphone market share, they have some ground to make up.