At CES this week Polaroid had something to show to the photo sharing socialites out there. Inspired by Instagram the Socialmatic camera gives the chance for users to snap images, share to photo sharing sites like Instagram as well as printing out the photo to share physically.

Sporting a 14-megapixel main camera and a smaller 2-megapixel camera on the back for shooting ‘selfies’, Polaroid’s Socialmatic is the latest device in their shoot-and-print camera range. Manufactured by Sakar the fairly large, square device sports the two aforementioned cameras as well as a 4.5-inch touch display which allows you to view, tweak, and even add clipart onto photo’s before sharing them online or printing them off.

The print-outs come in the form of a 2 x 3 inch Polaroid-esque full colour photograph which is printed using ZINK’s zero-ink technology providing smudge-proof, water resistant and tear resistant photos. The photo also doubles as a sticker for you to stick anywhere you please. It’s also been said that the photograph comes with a QR code on the back so people can scan the code and access the online version of the image for others to share.

Overall the device is powered by Android which means you have the ability to download all of your favourite photo sharing apps like Instagram, SnapChat, Facebook, and Twitter as well as using the device as you would an Android powered tablet.

Polaroid’s Socialmatic camera is expected to launch in “the Fall” or Autumn as us Brits say, and comes with a variety of accessories including replaceable face plates for the camera to make it look less like the Instagram icon.

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