Flappy Bird, a game that seems to have taken the world by storm almost overnight has been a blessing and a curse for developer Dong Nguyen of .Gears. On one hand it has become one of the most popular apps throughout the world – that’s every developers dream, right? On the other hand, every Tom, Dick, and Harry wants to chat with the guy, and he just wants to be left alone! In a recent interview with The Verge Nguyen revealed exactly how well Flappy Bird is doing and that it’s generating around $15,000 per day in ad revenue alone.
Flappy Bird is that game that everyone has been playing over the past few weeks and sharing their scores on every social network that allows you to upload screen shots. Hell I’ve been doing it myself even though I freaking hate the game. The game involves players tapping an odd looking bird through a series of pipes which sounds easy when written down, but is almost impossible when playing it.
Speaking with The Verge Vietnamese developer Dong Nguyen has revealed that Flappy Bird has been perched on the top spot of almost every app store for the past month, and the 50m downloads are earning him around $50,000 every day in ad revenue alone.
The game is completely free to play, there’s no in-app-purchases, the learning curve is so flat anyone can play it, and it contains just one small ad that usually appears when your Flappy Bird plummets to the ground. It’s that tiny ad banner at the top, that’s earning Nguyen $50,000 a day.
“The reason Flappy Bird is so popular is that it happens to be something different from mobile games today, and is a really good game to compete against each other.” said Nguyen. “People in the same classroom can play and compete easily because [Flappy Bird] is simple to learn, but you need skill to get a high score.”
He’s definitely doing something right…