In June Dark Horse are launching their new Starting Points program, to bring in new and lapsed readers.
The program comes out of this year’s annual ComicsPRO meeting. A press release from Dark Horse says “Dark Horse listened directly to retailer feedback on how to spark interest in monthly series, in hopes of bringing in new and lapsed readers” and calls Starting Points “a new way to dive into great ongoing series.”
Dark Horse will be highlighting “an issue in an ongoing or long-running series that is a great place for readers to try something new” every month with the hope that new readers will pick up the series.
June’s Starting Points will launch highlighting Abe Sapien and Captain Midnight
“In Abe Sapien #13, the amphibious Abe is haunted by guilt over the staggering death toll in Arizona and vows to never let such horrors happen again—until a crazed healer and a frog-possessed teen block his path! If you haven’t been keeping up with Hellboy’s one-time partner, there’s never been a better time to get onboard with this ongoing series cowritten by Mike Mignola and Scott Allie, with art from Sebastián Fiumara!”
“Meanwhile, Captain Midnight #12 kicks off a brand-new arc! Reeling from the death of one friend and the betrayal of another, Captain Midnight throws himself into his work. Disillusioned with why he wears a costume, the time-traveling hero ponders what the world needs more of: the brawn of Captain Midnight or the brains of his civilian identity, genius inventor Jim Albright.”
It’s an interesting approach to an issue that is rife within the comics industry. Many potential readers are put off picking up a series at issue #13 and having to hunt down the previous year’s titles. Starting Points may be able to allow these readers a point of entry.