If you thought Facebook was invasive enough the Social Network is now planning to roll out a new ‘Nearby Friends’ feature to let you know what your Facebook friends are getting upto nearby. Great, I really want to know that Joe Bloggs is heading into Tesco for lunch..

Facebook recently announced the addition of a ‘Nearby Friends’ feature which should be heading to the iOS and Android apps at some point in the future. Thankfully the inclusion into the new feature is optional, but for those that do opt in will be able to show their friends where they are and what they’re doing nearby.

“Sharing your location with Nearby Friends goes two ways — you and your friends both have to turn on Nearby Friends and choose to share with each other to see when you’re nearby,” Facebook said in a press release last week. “Your friends will only be able to see that you’re nearby if you share this info with them and vice versa.”

The new feature is currently rolling out across the United States to both the iOS and Android apps, there’s no current word when other territories will be getting this feature.

Once you’ve enabled the Location History option, the option that needs to be activated in order for ‘Nearby Friends’ to work the app will collect your location data whether you’re using the app or not and build up a location history. But why? Well here’s the best part. Facebook plan to use the data collected to sell to advertisers.

TechCrunch discovered this information when the publication’s Josh Constine questioned the social networking site on the real reason for collecting location history, to which a Facebook representative replied: at this time it’s not being used for advertising or marketing, but in the future it will be.”

So there you have it, if you’re planning to enable Location History once the ‘Nearby Friends’ feature rolls out expect several targeted adverts coming your way.


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