YouTube have been planning to release a music subscription service for some time now but has suffered delay after delay for various reasons. Finally set to launch earlier this year, YouTube executives have once again bumped the release of the service “to the second quarter or beyond.”
The reason for the delay is because bosses just aren’t happy with the design according to a report from Billboard. Executives have delayed the service in order to “get it right” and want the final product to be a more completed, polished product when it finally launches.
Unlike many of Google’s services such as Gmail, which have remained in beta until the company were happy to finally ‘launch’ the product, YouTube bosses want something that won’t fall under scrutiny. “They feel that there’s just too much scrutiny of this product, and that they need to get it right out of the gate,” said a senior label executive who declined to be named because the discussions are confidential to Billboard.
Another challenge YouTube faces is trying to convince those who already stream the thousands of music videos on the site to pay a monthly fee by offering premium features users would actually want. According to Billboard “with YouTube’s proposed paid music service, listeners can stream entire albums and build lengthy playlists, rather than continually have to hunt for each separate track.”
If, and when YouTube’s music subscription service finally launches, will you be paying the monthly fee for a more premium YouTube Music browsing experience? Leave a comment below!