There’s one thing I’ve noticed about Sony; they like to poke fun at Microsoft. At E3 last year Sony’s Andrew House couldn’t wait to be a smug bastard on stage following Microsoft’s media briefing prodding fun at the rumoured Xbox One DRM features. This year’s E3 was the same too with House slyly digging at something else. Sony reminds me of that kid at school that turns into a right knob whenever they thought they had the ‘one up’ on someone – you know the one.
It looks like the smugness travels through the company too with head of Sony Worldwide Studios America, Scott Rohde, revealing that the team were “dancing in the aisles and high-fiving” when Microsoft announced the Xbox One’s price.
In an interview with Ars Technica, Rohde was asked how the team felt when Microsoft announced the price of the Xbox One at E3 last year.
“I’m not gonna lie,” he replied. “I remember exactly where I was. We were in press conference rehearsals last year. We had a feeling they were going to come in at $499, but we weren’t sure. So yeah, we were dancing in the aisles and high-fiving. It was great. Anyone that came in on an interview, it didn’t matter what the question was, I could always just answer it with $399. It was the answer to every question.”
Sure, you’d be happy about that, your company has just got the advantage over one of your rivals, but I think that the “dancing in the aisles” comment may be a bit of a Fisherman’s Tale.