Twitter users today (myself included) may have been greeted by a promoted tweet from Amazon.co.uk advertising their #AmazonBasket system. When it was first revealed the world I kind of went “Oh that’s interesting,” then returned to flopping around clickbait sites and sending each other pictures of their equally odd-looking cats doing human things. Amazon, obviously being rather perturbed by this flash in a pan, have tried to regain this interest with a marketing move which has all the hallmarks of a beartrap on a chair in its ability to bite them in the backside. How? With this promotional tweet.
— Amazon UK (@AmazonUK) June 20, 2014
At first glance you’d be forgiven for thinking this meant by replying to this you’d get £30 free to spend on Amazon.co.uk. After replying to the tweet however you find instead of having £30 to spend, there’s £30 of Amazon vouchers sat in your basket.
Now yes, most people aren’t going to fall for this I grant you. For those of us who perhaps have less than admirably techno-savvy friends or acquaintances however this a time to just nudge them on the shoulder and give them fair warning.
Why this has been done is brutally obvious of course. Owning a currently trending hashtag as a business is greatly enticing as it pulls more customers towards your brand simply by having the name there. Using a perhaps nefariously worded tweet to get it tweeting is a little low brow though. If you see this tweet just remember, it’s putting £30 of Amazon vouchers in your basket to BUY. They aren’t giving you £30 free.