Speaking with Trusted Reviews SCE UK managing director Fergal Gara revealed that Sony are still struggling to keep up with demand for the PlayStation 4 in Europe and are mourning the loss of sales as it scrabbles to find more stock.
“We haven’t yet caught up with the initial demand across Europe,” said Gara in an interview during E3. “We are still dealing with the day one market.” He added: “We are very close to being in a full supply situation, but we are not quite there yet.”
Right now the situation seems to be the best in the UK, but other European countries such as Germany are selling out of stock week-to-week. Despite the loss of a few sales Gara revealed that the PlayStation 4 is still selling well, though no numbers were revealed. “There is no update on PS4 sales figures right now, but suffice to say it is still selling, and selling very well,” he said.
Gara also hopes that those who have perhaps put their purchase on hold due to the stock issues will change their mind now Sony have revealed their upcoming release slate. “We have spent a lot of time at E3 talking about the plan for Christmas and I think we’ve got enough exciting content to be able to rekindle that interest,” he said. “Anyone who may have said ‘forget about it, I will leave it for a while’, I think we have enough of a story now to say to them that they should reassess.”
Recently NPD revealed that the PlayStation 4 was still outselling the Xbox One in the US, but concerns about stock seem to be minimal, suggesting that there’s enough to cater for the demand.