Being able to sell your old games for cash isn’t something new, in fact being able to trade-in old games for cash as well as buying pre-owned games is something that has been going on for a long time now, but for some – more specifically – over half of GameStop customers had no idea that they could trade-in old games for cash or store credit. It makes you wonder, where did all these people think the pre-owned stock came from?

In an interview with Venture Beat, GameStop’s president Tony Bartel revealed that despite point of sale ads for their game trade programme being plastered all over the store, “only 40 percent of the people who walk into a GameStop store today know that we accept trades of games.” That’s mental! Bartel also revealed that an even smaller percentage know that you can also trade-in old iPhones, tablets, and other gadgets for in-store credit as well.

Though around 40% know about the trade-in scheme, GameStop have revealed that annually, the company see’s around $1.2 billion in trade credit spent on game-related products in its stores, though that raises some concern from developers and publishers, Bartel has revealed that new games benefit the most from in-store credit. “Seventy percent of that trade credit goes right back into purchasing new games,” he said. “We see it as an integral part of the entire video game ecosystem.”

So if you don’t know about it already, GameStop takes your old games for cash, in the UK, GAME also does the same thing, as does CEX.

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