Instagram Takes on Snapchat with Bolt, But you Probably Won’t be Able to Download it, yet.

Despite Facebook launching Slighshot, their own competing app to the insanely popular ephemeral messaging app, Snapchat, Facebook owned Instagram is also giving it a stab. Earlier this week Instagram accidentally launched ‘Bolt’ into app stores which was soon taken down, now however they’ve soft launched the app for real this time, but chances are, you still won’t be able to download it.

Yesterday Evening Instagram announced the ‘soft launch’ of their ephemeral messaging app, Bolt, which allows its users to send pictures or videos quickly and easily which disappear once they’ve been viewed. It works as simple as tapping on the face of your friend to take a picture, or tapping and holding to record a video. There’s a new revolutionary feature to Bolt too, and that’s the ability to quickly shake your device to cancel any messages that you accidentally sent to the wrong person.

Bolt also works as more of a quick picture messaging app allowing you to send pictures and videos to one person at a time, the app also offers a favourites bar which displays four contacts at a time, but you can choose up to twenty which you can find easily by swiping across. You can also add text across your images, if you fancy that. Bolt also requires you to sign up using a phone number, similar to WhatsApp and Taptalk, there’s no need to sign in using an Instagram account or a Facebook account, making Bolt pretty much a standalone attempt at providing a much quicker photo messaging service.

Right now, Instagram has soft-launched the app for for iOS and Android in New Zealand, Singapore, and South Africa, so considering most of our readers are from the states and the UK, you won’t be able to download it just yet, but it’s coming soon!

“We’re going to other regions soon, but are starting with handful of countries to make sure we can scale the experience,” an Instagram spokesman tells The Verge. “Instagram has 65 percent of its users overseas, so an international launch, while different, is actually not all that out of order with what we do.”

We’ll be keeping our ears close to the ground for when Bolt lands in the UK and other territories, so watch this space.

 

 

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