Microsoft isn’t doing very well recently, the Xbox One is losing out to the PlayStation 4, it’s Windows Phones are losing out to iOS and Android handsets, and it’s laptops aren’t really built for the budget market. But they’re hoping that that’s about to change now they’re setting their sights on Google’s Chromebook range with a hanfull of new “Stream” devices that run Windows.
Earlier this week at Microsoft’s partner conference, Microsoft COO Kevin Turner revealed that HP, Acer, and Toshiba have something up their sleeves to compete with Google’s cut-price Chromebook laptop range. The HP “Stream” device is set to launch this holiday season at $199 and Acer and Toshiba will be bringing devices priced at $249.
Turner didn’t reveal many details on the specs that the HP “Stream” device would contain, but revealed a bit of information for the Acer and Toshiba laptops. Acer’s low-cost laptop will boast a 15.6-inch screen with a 2.16GHz Intel Celeron processor, and Toshiba’s notebook will be a much smaller 11.6-inch display. It seems that Intel’s Celeron processors will help these partners release a much cheaper device.
In an attempt to bring more devices to the “low-end” market, Turner also revealed that HP’s “Stream” devices will also be available with a much smaller 7-and 8-inch screen both also running Windows. “We are going to participate at the low-end,” says Turner. “We’ve got a great value proposition against Chromebooks, we are not ceding the market to anyone.”
It seems that Microsoft have now decided to do something about the Chromebook threat instead of launching childish “Scroogled” campaigns which is actually pretty refreshing for once. Google’s Chromebooks have currently been dominating the low-end laptop market offering notebooks priced as low as £119. These devices run on Google’s ChromeOS which rely a lot on the Internet for it to be fully functional.
If Microsoft can keep the prices low on these new devices, they could seriously put a dent in Chromebooks low-end rule as each device will be running a full version of Windows with Office support as well as offering the ability to install programs like Photoshop, and also offering support for drivers so you can install different peripherals if needed – something the Chromebook doesn’t offer due to its web-based OS.