Sony’s PlayStation Now, a service which offers digital rentals to PlayStation owners, is set to come out of closed Beta today opening the floodgates for all in North America to try the game streaming platform. PlayStation Now is set to offer the ability for players to play last-generation games on their PlayStation 4 via the PlayStation Now streaming service. The service has been in closed beta for some time and there have been some concerns over the high prices of some of the games rentals but hopefully that could change.

The closed beta was announced at E3 earlier this year with Sony saying that they plan to launch an open beta a few months later, as of today that time has rolled around and PlayStation 4 players will see PlayStation Now rentals fully integrated into the PlayStation Store.

“As part of this Open Beta, PS4 users will see PS Now titles fully integrated into PlayStation Store, available to be streamed for various rental durations,” explained PS Now senior director Jack Buser in the announcement on Wednesday. “Since we’re still in Beta, and in the very early days of PS Now, we plan to continue to collect feedback during this Open Beta phase to make further refinements to the service, so please provide us feedback once you’ve experienced the service.”

“In addition, we’ve heard you loud and clear for an update on a PS Now subscription option and want to reassure you that we are working on it. We think PS Now represents the next step toward the future of gaming and we’re excited to have the PlayStation Nation come along with us on the beginning of this journey,” he added.

PlayStation Now is the only way for PlayStation 4 players to experience older-generation games which up until now has only been capable of playing PlayStation 4 titles. Later down the line Sony expects to roll PlayStation Now out across PlayStation systems, Bravia TVs and, in the future, other Sony and non-Sony devices, including smartphones and tablets.

As for pricing, Buser has revealed that the prices that players see now are not set in stone and in future Sony plans to introduce lower price-points for game rentals as well as longer durations.

“We are going to be going into open beta on PS4 specifically for the rental aspect of the service,” he said. “These are the early days, so we’re always listening to feedback. Over time, new content and a lot of other changes will be based on feedback and usage we’ll see in the beta.”

The beta launches with more than 100 games with price-points starting as low as $2.99 for four hours, but Buser has revealed that soon after the open beta launches, they may be introducing a lower price point of $1.99 for four hours.

“You can expect to see all different sorts of things,” he said. “You’ll notice different games will have different durations made available. Some will have four hours, seven days, 30 days and 90 days, some will have fewer options. Some will change over time.

“Part of what we are testing is rental duration, pricing and content types.”

As for PlayStation Now here in Europe, no real plans have been announced unfortunately.

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