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While not a surprise to anyone who keeps up to date with the demonic dealings of well-known, sweaty-handed publishers, the new video, featuring quite a number of nice new touches to the Sims franchise, has revealed that The Sims 4 may just include a premium sub.

This possibly unintentional reveal was spotted around 13:26 into the footage, when developers, Graham Nardone and Ryan Vaughan talk about importing custom content directly into the game and a banner states that players will have the option to save on three packs to be released in the future.

All would be fine if EA and Maxis intended this to be a way to grab the pricey expansion packs that have been a part of the series since the first Sims, yet it looks as though these will be minor additions to the game rather than full-blown content updates.

“The Sims 4 Premium. Save on new packs with early access and exclusive items. Become a Premium member to get early access to three new packs, with exclusive items. Your Sims can throw a spooky costume party, camp in the great outdoors, and toast to the new year in style.”

As you can see, it looks like the premium content will consist of material covering yearly events. I would imagine that it will involve costumes, decorations and mini-tweaks to gameplay and be more on a level with the cheaper, downloadable packs that frequently appear in between major expansions.

As this is subject to change, it’s not entirely set in stone that we’ll see this in place when The Sims 4 is released in early September, although by knowing all too well that EA are the kings of selling minimum content for maximum profit, I’d say it’s highly likely.

Still, The Sims 4 is looking great in the new footage and the building tools and options to create, alter and decorate your home have had some serious reworking alongside the traits, moodlets and personalities of your created Sims.

The more interesting part of the video shows a house party in full flow, with many bros (I usually replace this word with knob) having fun until a virtual, cupcake crafting Kim Jong-un joins the fray to, ahem, fire up the atmosphere…

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