Ah Glass, Google’s wearable tech that is only really available to those than can afford to shell out $1,500 / £1,000, has been getting a bad wrap ever since Google announced its existence in April, 2012. Though the wearable isn’t yet actually fully available to consumers at a reasonable price point, that hasn’t stopped many different establishments from banning the tech. The latest to do so is a UK cinema trade group who is urging its membership to ban Glass.

Due to piracy concerns, when you eventually get your hands on Glass, you won’t be able to visit your local cinema with the device attached to your specs and will likely be asked to remove them – even if they’re your actual prescription lenses.

“Customers will be requested not to wear these into cinema auditoriums, whether the film is playing or not,” Phil Clapp, the Cinema Exhibitors’ Association chief executive told The Independent. This news comes just days after Google announced that Glass will now be available to UK customers with a spare £1,000 to blow.

This however does show a lack understanding of Google’s Glass from the Cinema Exhibitors’ Association, who if they took the time to look into the tech rather than just shunning the device, will discover that Glass doesn’t have the power to be able to record an entire movie completely unnoticed, whereas our smartphones which feature plenty of memory and battery power, can without a problem.

Thankfully Google has responded in a similar vein to what I wrote above, saying: “We recommend any cinemas concerned about Glass to treat the device as they treat similar devices like mobile phones: simply ask wearers to turn it off before the film starts,” Google said. “Broadly speaking, we also think it’s best to have direct and first-hand experience with Glass before creating policies around it. The fact that Glass is worn above the eyes and the screen lights up whenever it’s activated makes it a fairly lousy device for recording things secretly.”

Do you think that this is a bit pre-emptive of the Cinema Exhibitors’ Association? Or do you agree that Glass should be banned?

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Aaron RichardsonAndrew SpinifexBen Recent comment authors
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what’s the likelihood that if you can afford the £1000 for Google Glass then film piracy is not going to be high up your list of priorities?

Aaron Richardson

Exactly my point. I think that this is really naive of Cinema Exhibitors’ Association and just proves that various industries don’t quite understand modern day technology and really need to get with the times.

Andrew Spinifex
Andrew Spinifex

Cinema piracy doesn’t exist in UK but in the states its massive. You won’t see Mrs browns boys pirated anytime soon!

Aaron Richardson

Who would even take the time to download that anyway? A waste of HDD space if you ask me! It’s funny though, that the UK’s Cinema Exhibitors’ Association immediately bans Glass, whereas in the US it’s still allowed.