It looks like the Xbox One is the first out of the gates in China following the country lifting its 13 year console ban. Chinese retailer JD.com is the first to exclusively accept pre-orders for the console via Tenscent’s mobile messaging apps Mobile QQ and WeChat from July 28 until July 30 making the Xbox One the first latest-gen console to be available for gamers to purchase in China. Will this give Microsoft the advantage over the PlayStation 4 and the Wii U? Only time will tell.
Though the Xbox One doesn’t actually go on sale in China until September, that hasn’t stopped Microsoft partnering with JD.com, one of China’s largest e-retailers, to allow customers to get their pre-orders in before the fateful date in September. Those interested in grabbing a pre-order will be required to place a deposit of CNY499 ($80) to reserve a console, though the full retail price of the console in China is currently unknown. Once July 31 rolls around, JD.com will be opening pre-orders on its site.
Until earlier this year, China had banned sales of games consoles including Microsoft’s Xbox, Sony’s PlayStation, and Nintendo’s Wii over concerns about content and it’s affect on mental health. The ban has since been lifted and Microsoft have been the first to take advantage of this, though not everyone thinks Microsoft and Sony will do too well in China.