Rumours of Apple launching a set-top box have been circulating for some time now and it seems rumours will continue as Apple has had to reportedly delay the launch of their set-top box until next year. The report comes from The Information who have revealed that Apple has delayed the box due to inabilities to strike-up deals with major cable providers, who themselves are worried that Apple may take away their business – it’s all a little complicated.
So what’s the hold up? To put it simply, Apple is struggling to strike a deal cable providers such as Comcast and Time Warner (who are currently busy sorting out a merge of the two companies) as it seems Apple can’t provide some sort of set-top box without deals such as this. On the other end of the deal however, cable providers are reluctant to strike deals because they’re worried that Apple will take away their business as customers will likely turn to the Cupertino company when they’re shopping for TV services – so essentially Apple are stuck between a rock and a hard place with this one.
Cable providers, according to The Information, have also expressed concerns that Apple may bite off more than they can chew with their set-top box. It also sounds as though Apple is heavily reliant on cable providers themselves for rights and infrastructures and without that, Apple has nothing.
The Information has also revealed that Apple is working from a timeline which pegs the release of the set-top box some time next year, though the publication didn’t confirm how set in stone that release window actually is. Apple’s set-top box is reportedly a Netflix-like service offering users the chance to access any show whether its new or old, though details are still unclear as to whether this set-top box will be anything different from what Apple already have on offer with Apple TV.