Apple have made a small but significant change to the way it displays apps on the App Store now. Instead of games like Candy Crush Saga and Angry Birds being labelled as “FREE,” they’re now just labelled as “GET,” that’s right, Apple has finally stopped labelling games as free on the iTunes App Store.
If you take a look at the App Store now, you’ll notice that all the “free” games on the App Store are no longer listed as such and instead have the word “get” in its place. There’s also a new little badge underneath the Get button that warns users that the app contains in-app-purchases. Though its a step in the right direction, Apple still has the word “free” found in the category “Top Free iPhone Apps, for example.
This change to the App Store comes as a result of regulators such as the Federal Trade Commission, U.K. Office of Fair Trading, and the European Commission who no longer want apps with in-app-purchases to be labelled as free. Google stopped using the word on the Google Play store a short while ago, and Amazon is also being put under pressure to do the same.
The reason for this change is because many have found the word “free” deceptive when games contain in-app-purchases and the need to pay to continue play. Just as South Park put it, Freemium isn’t free.