The Assassin’s Creed franchise is well known for its portrayal of history in its video games. Take Assassin’s Creed Unity for example, it shows players what 17th century Paris was like and offers a detailed look at the city’s architecture, so it comes as no surprise that Ubisoft are hoping to attract more young ‘uns to the game. My only concern is over the core concept of the game.. to ultimately murder a specific target and kill those who stand in your way..
Recently Ubisoft have entered a deal with toy company Mega Bloks to create a series of Assassin’s Creed toys, something that Ubisoft’s Yannick Spagna noted during the GameON Finance Conference in Toronto was an attempt to get a “new audience” into the franchise and that the deal wasn’t just to generate more revenue.
“On a big IP, like Assassin’s Creed or that type of game, I think now the idea is to reach a maximum of people, so it’s not about needing advertisement to get additional revenue. Plus I’m not sure this is the right business model to do that. When you think about it, would you like to have, while playing Assassin’s Creed, shaving cream advertising every five minutes when you spent $70 to buy the game? I’m not sure this is what you want. For big IPs, smart brands are the best partners. They do a line with Mega Bloks together. On their side, it’s nice because toys are looking for the hype around video games. And we are looking for a new audience: kids, children, it’s more like that.”
Later Spagna clarified that his comment didn’t necessarily mean that Ubisoft plan to get kids into the game, but into the brand as a whole.
“This quote is not about Assassin’s Creed the game. It’s about Assassin’s Creed the brand. It’s the same way you have The Lord of the Rings brand, the books, Shadow of Mordor, the Lego. It’s a huge franchise, a brand, and within that you have different experiences that are tailored to specific audiences.”
Further on, he clarified that he understood that certain parts of the Assassin’s Creed franchise isn’t for kids, y’know, with all of the stabbing, murder, and the like, but he thinks Ubisoft could create a game just for kids.
“If you think about it, we could even do an Assassin’s Creed game tailored for kids,” Spagna said. “Imagine a Lego game. It would mean changing a lot of things… I played hours and hours of Lego Lord of the Rings, and you kill people but not kill people, because they’re Lego characters.”
LEGO: Assassin’s Creed – I like the idea of that actually.
What do you think to Spagnas comments? Let us know your thoughts below.