thecarphonewarehouse
Could the merger change the face of stores like this one, with products merging and stores starting to offer products they never did before?

With Three’s parent company,  Hutchison Whampoa, finalising a deal in which the company will purchase O2 for a little over £10 billion, it seems Carphone Warehouse want to get in on that super-network and are planning to launch a phone network of their own powered by Three, which will not only offer flexible tarrifs, but also offer bundled connectivity for smart home appliances, so if you were debating on purchasing that WiFi Kettle, I’d definitely take the plunge.

Dixons Carphone, the company behind The Carphone Warehouse as well as Currys and PC World, have today revealed plans that it is to launch its own new network this spring in partnership with Three. Though the network doesn’t have a name just yet, Carphone Warehouse have announced that the Mobile Virtual Network Operator deal will bring “innovative and highly personalised connectivity options for customers to enjoy.”

Though details haven’t been fully revealed, The Financial Times reports that these “personalised connectivity options” will allow customers to easily tweak and change their plans to accommodate better usage. For example, if you’ve got a bunch of texts and you only use a small percentage, you could possibly downsize your contract or switch out texts for more data, at least in theory that could happen.

Along with providing an in-house mobile network, Dixons and Carphone Warehouse will be strengthening these plans by bundling connectivity for smart home appliances. Though again, details are pretty thin, but perhaps they’ll be offering cheaper plans for those who purchase goods such as SmartTVs and appliances from Currys or PC World.

It’s clear that Carphone Warehouse have learned from Phones4U’s mistakes and hope that if other carriers decide to ditch the phone store, they’ll be able to support themselves with their own Three powered network. Though that’s unlikely as many networks have already committed to yearly contracts with Carphone Warehouse.

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