Things aren’t looking great for Rovio after financials reveal a whopping 73 percent fall in profits
Finnish mobile developer and publisher Rovio, most widely known for their creation of the Angry Birds franchise and brand, has seen profits fall across the board for the 2014 financial year, reports Reuters. The company’s total consolidated full-year revenue was also down by 9 per cent, year-on-year.
According to the report, Rovio’s operating profit has fallen from €36.5 million to €10 million for the 2014 calendar year, and despite the company’s game revenue being up from 2014, a steep drop in merchandise sales has had an impact on the company as a whole.
“On the consumer product side, 2014 was not a satisfactory year,” said Rovio CEO Pekka Rantala. “However, the upcoming Angry Birds feature film is getting very positive reactions from major retail and license partners as well as from consumer focus groups. This will have a positive impact on licensing in the coming years.”
The future of Rovio is hopefully bright, with Sony’s Angry Birds film set to hit cinemas in May 2016. It’s being directed by Tangled director Clay Kaytis and Space Jam storyboard artist Fergal Reilly, and is set to be written by Simpsons writer, Jon Vitti. Set to star in the movie is the likes of Jason Sudeikis, Josh Gad, Danny McBride, Bill Hader, Maya Rudolph, and Peter Dinklage.
Chances are, if it’s any good, merchandising will be on the up again.