According to a recent survey conducted by GlobalWebIndex, half of those surveyed said they were using Facebook less than before, and over a quarter of Facebook users are logging on just ‘to see what’s happening without posting/commenting on anything’. So why the drop in activity? It’s not really clear. Apparently ‘a fifth said they were just not as interested in the site as they used to be’ whilst others said they were ‘bored of the network’.
Yep, great response there from the public, they’ve really hit the nail on the head.
Whilst Facebook’s user activity is dropping, GlobalWebIndex found others to be on the rise – Instagram, Pinterest, Tumblr and Badoo seem to be moving up in the social media world, whilst the big boys; Twitter and Google+ held steady figures. Isn’t it interesting how both Twitter and Google+ haven’t changed much over the years but seem to be holding, whilst the ever-changing Facebook has seen participation drop. Co-incidence? I think not.
Let me weigh in here, let me put some words in the mouths of the ‘bored’ public who, perhaps, are unable to express their dissatisfaction with Facebook.
One. The timeline is a mess.
The folks at Facebook seem aware of this now, and are trying to fix it by asking users to select the kinds of posts they want to see in their feed, but I’ve seen little improvement since doing this myself. If people can’t see what they want to see, then they won’t load up the site to see it. Simple.
Two. The removal of messaging from the main app.
I have no idea why they thought this was a good idea. Now you have to have two apps on your phone – so why bother installing the Facebook app when you could just install Messenger? I mean, it’s not like the Facebook app actually shows you what you want to see.
Three. You can’t see everyone’s posts.
So why bother? You might as well just install a messaging app and ask your friends what they’ve been up to. It requires so much energy to get Facebook to show you what your friends have posted these days that it’s hardly worth bothering.
So what is Google+ and Twitter doing right? They’re not trying to do too much, they’re keeping all the information open and viewable whilst sneaking in occasional ads, and they’re not trying to control you. Simple.