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Microsoft Remain in the Budget Market with New Lumia 430

The new Lumia 430 is affordable, but nothing special

Microsoft have a clear strategy with Windows Phone device since their purchase of Nokia last year, they want to roll out as many as devices as possible at a low price point – increasing the OS’ market share by tapping into emerging markets instead of taking on the likes of Apple’s iPhone or Samsung’s S series; this is a strategy that has been underlined with the release of the Lumia 430 at a pricepoint of just $70.

The Lumia 430 is unlikely to set the world alight but going on the spec sheet and retail price it may achieve Microsoft’s goal of shifting more units and putting Windows Phone devices in the hands of as many punters as possible.

For the price of $70 (before taxes) consumers will receive a 4-inch device with 8GB of storage, 1GB of RAM, a 1.2GHz dual-core Snapdragon chip and a measly 2 megapixel rear snapper – unlike other budget Lumia devices there is a front facing camera but this is a VGA 0.3 megapixel lens.

The only real surprise here is the 1GB of RAM, with the sentiment that the WP experience is same on low end devices as it is on high end handsets still (somewhat) holding true its surprising that Microsoft did not opt for 512MB of RAM, but they may be futureproofing the devices’ performance for the upcoming release of Windows 10 for phones.

The Lumia 430 will be releasing in April in a select number of emerging economies, including Russia, Kazakhstan, Belarus, India and the Middle East.

With the super low pricepoint this may be a Lumia device that ships a decent amount of units, even with the underwhelming spec sheet.

For those that are awaiting the first legitimate ‘flagship’ device with Microsoft’s branding it has been rumoured that the bosses at Redmond are awaiting until the full release of Windows 10 for phones to roll out a successor to the Lumia 930.

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James is a journalism graduate who is a lover of technology and strangely praises Apple Computers, Google laptops and Windows Phones in their own right. James is also prone to dedicating many hours to games he will never finish, he remains in denial of this fact, as he’s promised himself he’ll polish off Dino Crisis this weekend for the last seven years.