YouTube has announced partnerships with some of its more popular creators to develop some original series’ as well as a partnership with AwesomenessTV
Let’s face it, as much as I hate to admit it, YouTube is becoming more than just a bunch of people pointing cameras at themselves and doing dumb things. Creators on the platform are becoming celebrities in their own right, and though I still refuse to believe it, YouTube is becoming almost as popular as television, and YouTube know that. That’s why in the company’s latest announcement they’ve revealed plans to create more original series’ as well as a partnership which will see feature length shows coming to the service.
YouTube has revealed that they’ve partnered with some of YouTube’s biggest names to bring a handful of original series’ to the streaming service, both created, developed by, and starring the creators themselves. These four original series’ will be coming from popular YouTuber’s Fine Brothers’, Prank vs. Prank, Joey Graceffa, and Smosh. Here’s what YouTube had to say about the partnerships:
- Since launching their first YouTube channel in 2007, the Fine Brothers’ channels have amassed over 17 million subscribers and over 3 billion views as well as earning a Daytime Emmy. They’ll continue the hot streak with their new scripted comedy series that takes a satirical look at the world of singing competition shows, produced in partnership with Mandeville Films.
- For six years, Prank vs. Prank have waged an epic prank war on each other in front of an audience of nearly 14 million subscribers and generated nearly 3 billion views on their two channels. In their forthcoming series, celebrity guests join Jesse and Jeana to pull off their most ambitious pranks yet.
- Joey Graceffa has built a devoted fan following of over 5 million subscribers, cumed over 600 million views and earned two Teen Choice nominations through his channels’ daily vlogs, scripted series and short films. Now Joey will lead an all-star cast of YouTubers in his all-new murder mystery reality series.
- For a decade, Smosh has entertained a YouTube fanbase of over 35 million subscribers across their channels with comedy sketches that have generated over 7 billion views. In their new comedy series, we’ll see Ian and Anthony working at a theme restaurant where out-of-control kids and crazy parents are all in a day’s work.
In addition to the partnerships with YouTube creators, the company has also revealed that it has partnered with AwesomenessTV to bring a handful of original feature length films to the streaming service, likely to compete against the likes of Netflix and Amazon Prime Video as YouTube expects the shows to be exclusive to the service. Details are thin at the moment and we’re unsure whether these series’ or feature films will be a part of YouTube’s upcoming subscription service.
“The films will all premiere globally on YouTube before they become available elsewhere, setting what we believe will become a new distribution paradigm for years to come. We hope to release our first film this fall, with more details to come soon,” the company announced.