Parents forked out an average of $131 in the past six months on Amiibo, Disney Infinity and Skylanders figures
In a new report from The NPD group, lengthily yet aptly entitled “Interactive Gaming Toys Viewed As Positive Investments, Keep Families And Players Engaged In Play” it’s been revealed that parents spent an average of $131 over the past six months on ‘toys to life’ games such as Skylanders and Disney Infinity. Nintendo’s Amiibo figures round out the big three of this “fast-growing billion-dollar genre.”
But, as you would likely know, it’s not just kids that are heavily into collecting and using these interactive figures. We adults love them too, with Amiibo figures in particular regularly being sold out on pre-order and resold on eBay for exorbitant prices. The Gold and Silver Mario figures were all snapped up within hours of their preorder release.
We can expect to see even more of the same with Lego Dimensions jumping on the scene as of 27 September. We’ve been teased with the Doc Brown trailer this week already, so I’m sure there will be plenty more excitement to come. According to the NPD report, 65% of parents said they are “extremely or very likely” to buy a new toys-to-life game – ka-ching!