It looks like Facebook could be getting into the content game earlier than we originally thought
Earlier this year rumours surfaced to suggest that Facebook was in talks with some major publications in the hopes to have them directly host their content on the Social Network in an effort to retain users on the service instead of redirecting them to an external website. The feature, which doesn’t seem all that great for publications, is set to begin as early as this month according to The Wall Street Journal who reveals some big names will be taking part.
The scheme, which will be entitled “Instant Articles” is a way for users to get the content they want to read without having to launch an external site, and hopefully reduce overall load time. It seems it’s also being designed specifically for mobile users. According to the WSJ, publications such as The New York Times, Buzzfeed, and National Geographic are just a few of the names getting involved in this new initiative.
When the story was first revealed, there were no details on how publications can monetize their articles and the scheme overall looked incredibly bad for certain websites due to this, but according to the report, Facebook has devised a revenue model that’ll hope to attract more publishers who are a little dubious about the overall feature. The model is as follows, with Instant Articles, Facebook are offering 100 per cent of revenue from ads sold via Facebook-hosted pages, in exchange for more time spent on its network. As for Facebook ads, if the articles display those, Facebook will take the usual 30 per cent, which isn’t all that bad, considering.
With other reports suggesting that users will have more control over their news feed, it’ll be interesting to see whether users continue to allow Facebook to push articles directly to their feeds, or whether they filter them out in favour of friend’s statuses.