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A new report is suggesting that Microsoft’s HoloLens VR is going to be a pricey one when it launches

Microsoft’s HoloLens virtual / augmented reality hardware might be a lot more expensive than you thought, reports the New York Times. The publication is reporting that the kit could cost as much as a new home console which, for the amount that it’d probably get used, may not be worth it for some people. The report suggests it could be priced north of $400.

Now, $400+ is great if you’re purchasing a bit of kit which can be used as regularly as, say, the Xbox One or a brand new home console from Microsoft, but for something as specialist as HoloLens, chances are they won’t be marketing it for consumers just yet. The New York Times says that an unnamed Microsoft Executive, whose relationship to the project was omitted, told the paper that it’d be a pricey bit of kit, which the Times described as “significantly more than a game console.”

Microsoft recently unveiled some more information about HoloLens at their Build event last week which also included a new video demonstration for the hardware which you can see below.

[su_youtube url=”https://www.youtube.com/watch?v=AaTyeDtht-8″ width=”500″ height=”600″]

According to Microsoft’s Satya Nadella Microsoft’s purchase of Minecraft developer Mojang was influenced because it’d be perfect for Microsoft’s kit. “Let’s have a game that, in fact, will fundamentally help us change new categories,” Nadella told the New York Times in an interview. “HoloLens was very much in the works then, and we knew it.”

Microsoft is bringing HoloLens to E3 this year. It’ll be interesting to see that Microsoft has planned for the headset, though I don’t see it selling much if the company is expecting consumers to pay more than $400 for it.

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Daniel Stevenson Sutton
Daniel Stevenson Sutton

To be honest I’d be surprised if anyone expected it to cost much less. But when you look at the price of other tech out there, google glass or an apple watch it’s not unreasonable. By no means cheap, but this was never going to a mainstream “one per person” product at launch. In reality I see the first applications being Business/promotional. Architect first showing off their designs in office lobby’s etc.