Nintendo has finally spoken out about the way they handled Amiibo launches in the US
We’ve already touched upon whether Nintendo are an extremely clever company, or totally underestimated the demand for Amiibo, but now Nintendo themselves have spoken out about the way they’ve handed the launch of Amiibo in the states and it looks like Nintendo weren’t quite prepared for how insanely popular their NFC toys have actually become.
The latest wave of Amiibo managed to apparently crush GameStop’s website and brought the site down, leaving many with a bitter, Amiibo taste in their mouths especially considering, at least in the US, the newer waves of Amiibo come in very limited quantities. Following this, Nintendo has released a statement apologising to fans, promising to do better and revealed plans to reissue some of the sold-out figures in the future.
“We appreciate the enthusiasm that our fans continue to show toward amiibo. Sales for the product have exceeded our expectations. We understand how frustrating it can be at times if consumers are unable to find certain figures, and we apologize for that,” according to the statement. “We’re trying to meet the demands of our fans and consumers by increasing the amount of amiibo we manufacture and ship to retail. We may continue to see consumer demand outpace supply levels for certain characters at times, but we will do our best to prevent that from happening.
“As our library of amiibo continues to grow, some figures will be easier to find than others. We are constantly looking for the opportunity to reissue amiibo and are already making plans to bring back some currently out-of-stock amiibo figures. Stay tuned for details.”
In addition to this Nintendo revealed that they plan on keeping fans updated when new Amiibo will become available. This will be done through “press announcements, timely updates on our social media channels and working closely with retailers.”
“We remain committed to keeping amiibo affordable and easy to access as a platform to enhance game-play experiences,” according to the statement. “These plans include Animal Crossing amiibo cards that will become available by the end of 2015, and a free-to-download app for Wii U called amiibo tap: Nintendo’s Greatest Bits that launched on April 30, 2015, that lets consumers enjoy playable scenes from certain NES and Super NES games with amiibo.”
So, are you happy with Nintendo’s apology?