Nintendo have opened up about their mobile strategy and hope to release five mobile games by 2017
Nintendo president and CEO Satoru Iwata has revealed Nintendo’s plans when it comes to mobile gaming. Earlier this year the company announced a partnership with popular mobile developer DeNA to bring a handful of Nintendo IP to the mobile gaming world. Since then the two have been pretty quiet, but following Nintendo’s impressive earnings call, Iwata has spilled the beans and has stated that Nintendo will release five games by 2017.
The company plans to launch one by the end of the year, then the other four out by 2017, which would average at about two games per year. A fairly modest strategy compared to other mobile companies. But there’s a reason for that Iwata has revealed:
“You may think it is a small number, but when we aim to make each title a hit, and because we want to thoroughly operate every one of them for a significant amount of time after their releases, this is not a small number at all and should demonstrate our serious commitment to the smart device business.”
Nintendo plan to take a more cautious approach to the mobile market and won’t be looking to port existing Nintendo titles onto mobile:
“Even with highly popular IP, the odds of success are quite low if consumers cannot appreciate the quality of a game. Also, if we were simply to port software that already has a track record on a dedicated game system, it would not match the play styles of smart devices, and the appropriate business models are different between the two, so we would not anticipate a great result.”
With a focus on mobile gaming, Nintendo won’t be steering clear of releasing any more gaming machines. We already know Nintendo have plans to launch a new console codenamed NX. The company’s aim for developing and releasing games on mobile hopes to get those familiar with Nintendo’s IP and hopefully drive them towards Nintendo’s premium offerings like the Nintendo 3DS and Wii U. Nintendo is also working on a cross-platform membership service that’ll also work across mobiles, PC, and Nintendo’s own devices.